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Privacy Policy

Welcome to PerfumeCo. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our website. By using our website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information: When you make a purchase, register an account, or interact with our website, we may collect personal information such as your name, email address, shipping address, billing address, telephone number, and payment details. We only collect the information necessary to process your orders, provide you with a personalised shopping experience, and improve our services.

 

1.2 Cookies and Similar Technologies: Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content. Cookies are small text files stored on your device when you visit our website. Please refer to our Cookies Policy for detailed information on how we use cookies, the types of cookies we use, and how you can manage your cookie preferences.

2. How We Use Your Information

2.1 Order Processing: We use your personal information to process your orders, communicate with you regarding your purchases, provide customer support, and fulfil our contractual obligations to you.

 

2.2 Personalisation: With your consent, we may use your information to personalise your shopping experience, recommend products based on your preferences and purchase history, and provide targeted offers and promotions.

 

2.3 Marketing Communications: If you opt-in to receive marketing communications, we may send you newsletters, promotional emails, and updates about our products, services, and special offers. You can opt out of these communications at any time by following the unsubscribe instructions provided in the emails.

 

2.4 Customer Reviews and Social Media: We may collect customer reviews and images of products purchased from us. By submitting a review, you give us permission to use your review and associated images on our website and social media platforms for promotional purposes. If you wish to remove your review or images, please contact us at info@perfumeco.co.uk.

 

2.5 Data Analysis and Improvement: We may use your information for data analysis, market research, and improving our website, products, and services. This includes analysing customer preferences, trends, and behaviour to enhance your experience and tailor our offerings to better meet your needs.

3. Sharing of Information

3.1 Third Party Service Providers: We may share your information with trusted third party service providers who assist us in operating our website, processing payments, delivering orders, managing customer support inquiries, and conducting data analysis. These service providers are contractually obligated to handle your information securely and confidentially.

 

3.2 Legal Requirements: We may disclose your information if required to do so by law or if we believe in good faith that such disclosure is necessary to comply with legal obligations, protect our rights or safety, investigate fraud, or respond to a government request.

 

3.3 Business Transfers: In the event of a merger, acquisition, or sale of our business or assets, your information may be transferred as part of the transaction. We will take appropriate measures to ensure the confidentiality and security of your information during such transfers

4. Data Retention

4.1 We will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

 

4.2 If you have registered an account with us, we will retain your account information for as long as your account is active or as needed to provide you with our services. If you wish to close your account or request the deletion of your personal information, please contact us at info@perfumeco.co.uk

5. Data Transfers

5.1 As part of our operations, we may transfer and store your personal information in countries outside of the European Economic Area (EEA). We will take appropriate measures to ensure that any such international transfers comply with applicable data protection laws and provide an adequate level of protection for your information.

6. Data Security

6.1 We take the security of your personal information seriously and have implemented industry-standard security measures to protect it from unauthorised access, disclosure, alteration, or destruction. We regularly review and update our security practices to ensure the ongoing integrity and confidentiality of your information.

 

6.2 Despite our best efforts, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security, and you acknowledge and accept the inherent risks associated with the transmission and storage of information.

7. Your Rights

7.1 Under the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws, you have certain rights regarding your personal information. These rights may include:

 

  • The right to access and obtain a copy of your personal information.
  • The right to rectify inaccurate or incomplete information.
  • The right to erase your personal information in certain circumstances.
  • The right to restrict or object to the processing of your personal information.
  • The right to data portability, allowing you to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
  • The right to withdraw your consent at any time, where we rely on consent as the legal basis for processing your personal information.

 

7.2 To exercise any of these rights or if you have any questions or concerns about the processing of your personal information, please contact us at info@perfumeco.co.uk. We will respond to your requests in accordance with applicable data protection laws.

8. Children's Privacy

8.1 Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age. If you become aware that a child under the age of 16 has provided us with personal information, please contact us immediately, and we will take steps to remove the information and terminate the child’s account, if applicable.

9. Updates to this Privacy Policy

9.1 We may update or modify this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on our website with a revised effective date. We encourage you to review this policy periodically for any changes.